LowCarbBenni is a highly successful weight loss brand based in Germany, known for its approach to losing weight without hunger. The founder, Benni, has gained significant media attention with appearances on major German TV stations such as RTL, SAT1, and BDF, and features in Für Sie magazine. This exposure has helped establish LowCarbBenni’s credibility, particularly with its personalized weight loss books tailored to individual dietary preferences, such as vegan and carnivorous diets.
Lowcarbbenni has been with us since the beginning, collaborating for more than 7 years. Throughout this partnership, we’ve continued to work closely on various projects. In this particular initiative, they asked us to solve a challenge for new users: How could we make it easier for first-time visitors to understand the concept and determine which books they should start with for the best results?
The primary challenge was introducing new users to Lowcarbbenni’s unique weight loss concept in a clear and engaging way. The goal was to simplify the process for first-time visitors, making it easy for them to grasp the concept of losing weight without hunger and guiding them toward the right books for their dietary preferences and weight loss goals.
To achieve this, the funnel needed to:
• Calculate the user’s weight and expected time to lose it
• Personalize book recommendations based on dietary preferences (e.g., vegan, carnivore, etc.)
• Provide an intuitive experience that removed confusion for first-time users and made it easier for them to make the right choices
We developed a streamlined 3-step funnel that guided users through their weight loss journey. The first step introduced users to the Lowcarbbenni concept, explaining how it could help them lose weight without hunger. The second step involved a simple calculation based on the user’s current weight and weight loss goals, giving them an estimate of how long their journey would take. In the final step, users were presented with a personalized selection of books tailored to their dietary preferences and needs.
Through rigorous A/B testing, we continuously refined the funnel to enhance user experience and improve clarity, ensuring that it was as simple and engaging as possible.
The final version of the funnel was a great success, increasing the conversion rate by more than 30% compared to the previous iteration. In addition to boosting conversions, the new funnel reduced confusion for first-time users by presenting them with personalized book options, making it easy for them to start their weight loss journey with confidence.
Key results included:
• 30% increase in conversion rate
• A simplified user experience that helped users easily understand Lowcarbbenni’s concept
• Personalized book recommendations tailored to individual dietary preferences
• Reduced confusion for first-time users when choosing the right books
