Brickblock is a blockchain company that specializes in tokenized real estate and financial asset investments. They aimed to reward their users through a $1.2 million airdrop, incentivizing community participation via social media and content creation. The goal was to engage their user base by having them share content, write blogs, and promote Brickblock across various influencer platforms like YouTube.
However, this ambitious initiative presented a significant challenge: the entire solution needed to be designed, built, and deployed in just 6-8 weeks.
The main objective for Brickblock’s airdrop was to drive massive user engagement in a very short time while ensuring the process was smooth, secure, and free from fraud. Users needed to earn rewards by completing various tasks, such as posting on social media or creating content, which required automated real-time tracking across multiple platforms.
Additionally, Brickblock needed measures to prevent any abuse or manipulation of the airdrop system. A login process that included phone number verification was essential, along with advanced bot prevention techniques to safeguard the campaign. Managing these complex requirements within the given timeline posed a significant challenge.
To meet Brickblock’s tight deadline, we built a robust airdrop application using complex microservices that automatically tracked user-generated content in real time across multiple platforms. Users were awarded based on their participation—whether they posted about Brickblock on Twitter, wrote blog articles, or created videos on YouTube. The platform automated the process, verifying each user’s contributions and distributing rewards accordingly.
We incorporated multiple security features, including a frictionless login process with phone number verification and advanced bot prevention mechanisms. These systems ensured that only legitimate users participated in the campaign, preserving the integrity of the airdrop while maintaining a seamless and efficient user experience.
The Brickblock airdrop exceeded expectations, attracting over half a million visits the same evening it went live. The solution not only met the tight 6-8 week deadline but was also voted by many as one of the the best airdrop.
Key results included:
• Over $1.2 million successfully distributed to users
• More than half a million visits on launch day
• Extensive engagement from users across social media and content platforms
• Widespread recognition as one of the top airdrops of the year
If you’re looking to build a large-scale, complex application, book a call with us today. We’re here to help bring your project to life!
