Medlanes is a leading healthcare platform that originally started as an “ask a doctor online” service. Over time, Medlanes pivoted its business model to become a full-fledged service that allows users to get a doctor to their home. They recognized the need for an impactful rebrand, not only to lower their Customer Acquisition Cost (CAC) but also to revamp their website branding, making it more engaging and intuitive.
Facing the dual challenge of maintaining strong digital marketing performance and creating a customer-focused user journey, Medlanes turned to us to help optimize their Google Ads campaigns while simultaneously overhauling their web presence.
Medlanes came to us with a clear goal: reduce their CAC from Google Ads while refreshing their brand identity to reflect their evolving services. They provided us with extensive behavioral and advertising data, which required a strategic analysis to uncover optimization opportunities.
One of the major issues was the complexity of their existing website funnel. The original multi-step process was cumbersome, leading to high bounce rates and friction in the customer journey. The challenge was to create a more seamless, engaging experience for users that would increase conversions and, in turn, lower the cost of acquiring customers.
We approached this challenge with our unique strategy, analyzing Medlanes’ behavioral and ad performance data in depth. Within the first iterations, we developed a website design that not only captured attention visually but also streamlined the user flow into a simple, two-step process. This frictionless funnel guided users directly to book a doctor’s visit with minimal effort.
After launching the initial live page, we conducted over 30 tests to determine which information was most important to customers before they made a conversion. This iterative testing allowed us to optimize both the user experience and the messaging on the landing pages, ultimately leading to a 177% increase in conversion rate.
The new branding wasn’t just visually appealing—it immediately resonated with users, ensuring they could easily navigate the site and book doctor visits efficiently.
Through our collaborative effort, Medlanes experienced a remarkable turnaround. By optimizing their branding and user journey, we were able to:
Increase conversion rates by 177%
Cut Customer Acquisition Costs (CAC) by over 50%
Improve the Google Ads landing page quality score to an average of 9/10
This holistic approach, driven by data and relentless testing, not only aligned Medlanes’ online presence with its business goals but also significantly improved their marketing effectiveness. As Medlanes continues to grow, we remain excited to see how these changes further shape their customer experience and business performance.
Book a call with us today, and let’s work together to optimize your website, reduce your CAC, and drive growth for your business. We’re here to help you succeed!
